Pssst! Wanna buy a Martini Williams Formula 1 team shirt?

11 February, 2014

Martini Williams shirt with other F1 merchandise available through OnPole

Martini Williams shirt with other F1 merchandise available through OnPole

For some time now reports have circulated that Williams are on the brink of announcing a title sponsorship deal with Martini, a brand with a rich heritage in motorsport.  It now appears that there is confirmation of this partnership.

Williams F1 team wear with distinctive Martini branding is on offer from leading Formula 1 merchandise suppliers OnPole, which suggests that the deal is now done.

But Williams are keeping quiet on commercial matters, announcing on Twitter today: “Our race livery will be launched for Australia! Focus is on technical until then.”

OnPole confirmed that “subject to a distribution issue that needs to be resolved, yes there will be a 2014 [Martini Williams] replica range. We will be offering a small range including the team shirt, team T-shirt and team cap. We hope to have these available to pre-order on our website by the end of this week. The expected delivery date is mid-March.”

GP247 reported about the Martini link with Williams, thus marking a return to Formula 1 by the iconic drinks brand, which has previously sponsored Brabham and Lotus in the seventies, and more recently had a minor partnership with Ferrari.

Carlos Pace drives the Brabham BT44 at the 1975 Argentine GP

Carlos Pace drives the Martini backed Brabham BT44 at the 1975 Argentine GP

Reports from Brazil indicate that Felipe Massa’s arrival has prompted a renewed interest by Brazilian companies to back the legendary team, which has amassed 16 World titles during its illustrious history in Formula 1.

Petrobras, sponsors of the Brazilian Grand Prix, and Banco do Brasil are said to be penning deals to back the Grove based outfit this season.

Partners already on board for 2014, with branding expected on the FW36, currently include: Randstad, Wihuri, Hatch, Experian, Oris and Kemppi.

Williams are using all dark blue livery for testing with limited branding on the car. Early indications are that the team have a handy car in the FW36 and the arrival of Massa has also served to energise the team.

Note: The image has now  been removed from the OnPole merchandise website. (GP247)

Subbed by AJN.


  • nowhereman

    Good, they will be popular with the fans.
    Now I’d like to see Williams knock off a few of the big guys in the begining of the year.

  • McLarenfan

    It would be nice to see Williams ahead of a black and gold team

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