TAG Heuer releases sunglasses in tribute to Ayrton Senna
5 February, 2014
Swiss watch company TAG Heuer is commemorating the 20th anniversary of the death of Brazilian Formula 1 legend Ayrton Senna on 1 May with a new limited edition pair of sunglasses.
TAG Heuer’s ‘Avant-Garde Eyewear: the Ayrton Senna limited edition’ was created to celebrate the life of the tripe Formula 1 World Champion, who was tragically killed in an accident at the San Marino Grand Prix on 1 May, 1994.
Crafted from Monel (a specialist nickel-copper alloy), the sunglasses feature over-stitched calfskin arms and sporty polarised grey polycarbonate lenses. Only 614 copies of the sunglasses have been made, and they’ll sell for €1,900. A second style is available for €260 with acetate arms and metal frame.
A portion of proceeds from the sales of the sunglasses will go to the Ayrton Senna Institute which supports education projects for young, underprivileged Brazilians. (AFP)
Subbed by AJN.