Red Bull to continue partnership with Geox in 2014
5 February, 2014
Press Release: Infiniti Red Bull Racing is pleased to announce an extension of its partnership with Geox through the 2014 season.
Continuing a relationship begun in 2011, the Italian footwear manufacturer will this year supply our drivers and team personnel with high-tech breathable footwear featuring the patented Geox Net System sole, a new ultra-flexible, breathable and feather-light construction based on the company’s research in Formula 1. The Net Breathing system will also be rolled out across new retail collections for men and women.
“The continuation of our partnership with Geox is good news for the whole team,” said Infiniti Red Bull Racing Team Principal Christian Horner. “Aside from the very obvious benefits the drivers experience, Geox’s input is of great value across all our operations. Our engineers and mechanics spend long hours on their feet and often in punishing conditions, so making their work as comfortable as possible is very important.”
Geox President and founder Mario Moretti Polegato added: “After three years of success we are happy and proud to extend our partnership with Infiniti Red Bull Racing, and to provide the drivers and the team with our unique technology. This season we will keep on improving our breathable shoes, introducing new advances developed in cooperation with the team. 2014 is expected to be a challenging season and we are committed more than ever to support the team with our knowledge.”