NOVA and Toro Rosso sign long-term deal

27 January, 2014

Toro Rosso logo

Press release: NOVA Chemicals and the Scuderia Toro Rosso Formula 1 team are pleased to announce that they have extended their current sponsorship agreement. Having come on board in mid-2011, NOVA Chemicals has now extended its agreement for a further three years.

“NOVA Chemicals and Toro Rosso are both driven to succeed. Whether it’s on the circuit or in business, we share the same belief that great safety, focus and innovation will lead to great performance,” commented NOVA Chemicals’ CEO, Randy Woelfel. “Our shared vision to be industry leaders makes Toro Rosso the right platform to help us expand our brand recognition around the world.”

“We are delighted that NOVA Chemicals has decided to continue its involvement with Scuderia Toro Rosso and over a three year period,” commented Team Principal, Franz Tost. “It’s a show of confidence in the value of our partnership that has worked so well over the past two and a half years. This new long term cooperation is of great help when it comes to planning our future, as Toro Rosso strives to move up the order and the grid! In addition, the partnership with NOVA Chemicals has also led to valuable synergies on the technical front.”

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