Red Bull and Casio extend partnership for two more years
24 January, 2014
Press release: Infiniti Red Bull Racing is pleased to announce that its partnership with Casio is to be extended through the 2014 and 2015 seasons, continuing a relationship that first began in 2009.
Represented by its Edifice brand of men’s metal analog watches, the Casio logo will again be present on the driver’s race suits, as well as on the team kit worn at races. The logo will also be displayed on the nose of this year’s RB10 car and its 2015 successor.
Welcoming the renewal of the team partnership, Infiniti Red Bull Racing Team Principal Christian Horner said: “We are delighted to announce the continuation of our relationship with Casio, who are one of our longest-standing partners, having first joined us in 2009. Since then we have built up a close alliance, which is due to our mutual understanding of the exacting nature of the environments we operate in. Accuracy, attention to detail and reliability are core values of Formula 1, Infiniti Red Bull Racing and Casio. We’re very pleased that this partnership will continue until at least 2015.”
Hiroshi Nakamura, Senior Managing Director and Senior General Manager of the Global Marketing Headquarters, Casio Computer Co. Ltd., added: “Our partnership with Infiniti Red Bull Racing, the World Champions four years running, has been very effective for worldwide promotion of the Edifice brand.”
As part of the team’s partnership with Casio, Infiniti Red Bull Racing will collaborate with the watchmaker on a number of special edition watches.
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