Lotus brokers Saxo Bank deal for 2014

20 January, 2014

Basic CMYKLeading online trading and investment specialist Saxo Bank joins Lotus F1 Team as an Official Business Partner for the 2014 season.

Through this partnership, Saxo Bank gains unique access to Lotus F1 Team’s portfolio of partners including Microsoft, Clear and Rexona from Unilever and The Coca-Cola Company. The Lotus F1 Team brand will also be harnessed through Saxo Bank’s promotions.

Eric Boullier, Lotus F1 Team, Team Principal: ”We are delighted to begin a relationship with Saxo Bank, a fast-growing online trading and investment specialist who have demonstrated strong support in sport through sponsorships in the world of cycling at the highest level with Team Saxo-Tinkoff. Saxo Bank are taking an exciting and proactive approach to this new partnership with Lotus F1 Team and we are looking forward to enjoying a long and fruitful relationship.”

Kim Fournais and Lars Seier Christensen, co-CEOs and co-founders of Saxo Bank: ”Saxo Bank is excited to have the opportunity to diversify its sporting partnerships, which now forge close ties to two of the world’s most popular sports. The philosophy and ambitions of Saxo Bank resonate closely with those of Lotus F1 Team, a team which has emerged as a genuine challenger in a sport which is dominated by bigger and more established players. We look forward to being a key partner of Lotus F1 Team as they embark on the new season and will be supporting them trackside over the coming year.” (Press Release)


  • Kimi4WDC

    Don’t expect much from this deal. Maybe Saxo Bank will provide just enough money for Lotus to pay for it pre-season testing and buy them more time to find a buyer for the team.

    No sane investor will just give money to a team that is in such mess, unless they will be able to control it. And not sane partner will play along unless Lotus can provide security on payments, which they are very selective at.

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