Sauber renews tequila partnership
10 January, 2014
Press Release: The Sauber F1 Team is pleased to announce that it will continue its partnership with Jose Cuervo. The multi-platform marketing partnership began in 2011 and will continue to promote Jose Cuervo’s Tequilas worldwide through the Sauber F1 Team.
Monisha Kaltenborn, Team Principal: “Our partnership with Jose Cuervo has been very successful and we are proud to have Jose Cuervo on board as our partner. The co-operation has created many synergies for both companies and has been enhanced by having a Mexican driver. We look forward to continuing this partnership.”
Juan Domingo Beckmann, CEO Jose Cuervo: “I am very satisfied with our long-term partnership with the Sauber F1 Team and I am sure [that] the team will accomplish fantastic results during the 2014 season.”
The Tequila brand has always been a proud supporter of Mexican talent through this kind of sponsorship in its endeavour to promote the country’s culture and reputation.
Jose Cuervo is the leading and finest Tequila producer in the world. Founded in 1758, it now has a presence in over 90 countries through its line of renowned products. Over the past two centuries, Cuervo’s products have been prized for their taste, quality and authenticity. The founder’s descendants still manage the company today.
Subbed by AJN.