Dubai Expo 2020 bid logo featured on Lotus in Austin
17 November, 2013
Emaar and Genii Capital join forces to promote Dubai’s Expo 2020 bid on Lotus F1 Team cars
Lotus F1 Team side-pods are to feature Dubai Expo 2020 logo as it throttles down the Circuit of the Americas in Austin at the 2013 Formula 1 United States Grand Prix, in Dubai’s bid message to reach over 250 million people across the world.
Global property developer Emaar Properties PJSC – Official Partner of Lotus F1 Team – has joined forces with Genii Capital – the owners of the Lotus F1 Team – to promote the Dubai Expo 2020 bid to a global audience on the Lotus F1 Team cars for the upcoming races of the 2013 FIA Formula One World Championship.
On November 17th, the Lotus F1 Team cars will throttle down the Circuit of the Americas in Austin, Texas, at the 2013 Formula 1 United States Grand Prix, with their side-pods featuring the unmistakable logo of Dubai’s expo emblazoned against a bright red backdrop that contrasts with the sleek black look of the Lotus F1 Team cars.
Covering a race distance of 308.405 km through 56 laps of the circuit, the joint promotional effort in support of the Dubai Expo 2020 bid is estimated to reach an audience of over 250 million people across the world. With the final decision on the candidate city to be announced on November 27, the global outreach through the Lotus F1 Team cars will generate a strong buzz for the city.
Mohamed Alabbar – Chairman of Emaar Properties – said; “The UAE’s bid to host the World Expo 2020 in Dubai has captivated the world through its compelling message – ‘Connecting Minds, Creating the Future.’ It is a true mark of our confidence and ability to host world-class events, and would be a unique occasion for us to celebrate the cultures and people of the world, as we already do in Dubai. Our partnership with Genii Capital to promote the bid on the Lotus F1 Team cars underlines Dubai’s ability to connect with a global audience, facilitated by the city’s world-class infrastructure and cosmopolitan outlook.”
Gerard Lopez of Genii Capital said; “With Dubai-based Emaar Properties coming on board as an Official Partner of Lotus F1 Team, launching a global campaign to help raise awareness of the Expo 2020 bid was a natural fit. The Lotus F1 Team cars will feature Dubai Expo 2020 branding, reaching out to several million people and further supporting Dubai’s ambition to host the world’s foremost event.”
In September, Emaar had announced its partnership with Lotus F1 Team as an Official Partner. Emaar’s association with the world’s most widely followed motorsport – the Formula 1 World Championship – is a strong demonstration of the company’s fast-expanding global brand imprint. The partnership with Lotus F1 Team marks Emaar’s first high-profile endorsement of the motor racing category. (Press Release)