McLaren boss plays down title sponsor announcement
12 November, 2013
The spotlight of the 2014 silly season is now squarely focused on McLaren, amid reports that the British team has decided to replace Sergio Perez with rookie Kevin Magnussen.
From a commercial point of view, the shift of focus on the driver side would be interesting – it was believed thatMexican Perez’s arrival at Woking would precede by a year his backer, Telmex, succeeding Vodafone as the title sponsor.
Indeed, an announcement of Vodafone’s as yetunnamed successor had already been scheduled by McLaren for 2 December.
Coming a week after this month’s Brazil season finale, many thought that date had been chosen so as not to interfere with the current Telmex backing of Sauber’s racing season.
But, suddenly, that date may no longer be relevant, according to McLaren team principal Martin Whitmarsh.
When asked about the 2 December sponsor announcement by reporters this week, he said: “There will be some new sponsors, but I think probably – and I don’t know because I haven’t talked to our PR function – there will be more of a fanfare at the car launch rather than an announcement on 2 December.”
McLaren’s 2014 car will likely be revealed shortly before winter testing in January.
“My own view is that [in early December] we would be taking [the focus] away from what I hope will be an exciting car launch next year, but we will see,” said Whitmarsh. (GMM)
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