Sauber announce partnership with Pack Easy
6 May, 2013
Pack Easy AG is new Promotional Partner of the Sauber F1 Team, with immediate effect. The leading Swiss luggage company will equip the race team with a custom-made luggage range in 2014.
This season Pack Easy will sponsor exclusive give-aways for guests and partners of the team. This year the team is travelling around the world over three and a half times during 19 races, this requires durable and light luggage. Pack Easy offers a fashionable, sportive and unique look following function and quality.
“We are pleased to welcome Pack Easy as our new partner,” said Monisha Kaltenborn, Team Principal of the Sauber F1 Team. “Both our companies have the same values. The Swiss company has developed and adapted to market conditions over several decades, and we also expect innovation and performance from our employees. Our race team is travelling almost one third of the whole calendar year, which is why functional and durable luggage is essential. Pack Easy not only provides a custom made solution, but also individual design for our team.”
Marion Klein, Chair of the Board of Management and Director of Pack Easy AG, said: “One of the factors that continues to drive us is that we are never satisfied with what we have achieved so far, and we constantly strive to improve our products. Even if our innovations cannot be measured in tenths of a second, unlike the Sauber F1 Team, both teams have in common that every detail counts and the meaning of success is defined over and over again. As a Swiss firm specialising in luggage for people on the move, we are delighted to get to know the world of motorsport, and to support the people who travel the world for the sport with our products. “
Pack Easy AG has a tradition going back to 1961 in Lucerne, Switzerland. The family firm rapidly became the leading Swiss luggage brand. Its high-class products became known for their innovative designs, optimum technical solutions and high quality manufacture. In addition to classic trade business, PACK EASY develops individual solutions for its B2B customers and offers a comprehensive logistics service.