Lotus and CNBC announce partnership

7 March, 2013

Lotus F1 Team logo. Formula One World Championship, Rd16, Korean Grand Prix, Practice, Korea International Circuit, Yeongam, South Korea, Friday 12 October 2012.Lotus F1 Team welcomes CNBC, the world’s leading business and financial news network, as its Official Business Media Partner in a move which cements the team’s position as the number one Formula 1 team for business.

CNBC takes business news to a global audience of 390 million homes around the world. Throughout the 2013 Formula 1 season, this new agreement will allow Lotus F1 Team’s partners to benefit from CNBC’s unmatched reach of affluent and influential business leaders with commercial advertising campaigns airing on its international network. This new relationship builds on the team’s recent partnerships with brands such as Microsoft, Unilever and The Coca-Cola Company.

The partnership will see CNBC branding on the nose of the team’s 2013 car, as well as on driver and pit crew overalls, team uniform, branding around the paddock and on marketing materials.

Eric Boullier, Team Principal, Lotus F1 Team:
“CNBC is a fantastic partner which highlights the growing importance of Lotus F1 Team as a vehicle for the business world. We are working with household brands such as Microsoft, Unilever and The Coca-Cola Company; brands whose actions are watched closely in the business world. Our partnership with CNBC brings us greater exposure in this environment and allows our business-to-business platform to flourish.”

Charlotte Westgate, VP Marketing & Communications, CNBC:
“CNBC’s partnership with Lotus F1 Team is extremely exciting. It’s an innovative marketing solution which provides branding and commercial opportunities for both parties. The Formula 1 audience is complementary to our own influential and affluent viewer base around the world. We look forward to working with Lotus F1 Team and wish them success in the 2013 season”


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