Williams renew partnership agreement with Wihuri
20 February, 2013
Williams F1 Team is pleased to announce that it has signed a renewed partnership agreement with Wihuri, one of Finland’s most respected business enterprises. The new partnership agreement will see the Finnish company increase its level of commitment to the team for the 2013 season.
Headquartered in Finland, Wihuri is a global industry and trade conglomerate engaged in packaging products, daily goods wholesale operations, technical trade investment products and aviation. Over the past century, Wihuri has grown from a small family business into a diversified global enterprise which operates in 20 countries. It is still owned by the family that formed the company 110 years ago. Wihuri first partnered with the Williams F1 Team in May 2012, but their heritage in motorsport sponsorship began in the 1970s. Their involvement with the team and drivers has enabled Williams to forge close links with a company and country passionate about motorsport.
The Wihuri logo will feature on the rear wing end plate of the Williams Renault FW35 in all races outside of Europe and North America. In Europe and North America, the logo featured on the rear wing end plate will be Wipak and Winpak respectively, each being divisions of the Wihuri Group. The Wihuri logo will also feature on the drivers’ helmets and overalls, as well as team clothing.
Juha Hellgrén, President and Chief Executive Officer of Wihuri, commented; “We have thoroughly enjoyed our relationship with the Williams F1 Team so far and partnering with such an iconic team on a global stage has afforded us excellent brand exposure. Increasing our commitment for 2013 was a logical step and I look forward to seeing our partnership with the Williams F1 Team go from strength to strength.”
Sir Frank Williams, Team Principal of the Williams F1 Team, added; “It’s great that Wihuri have decided to increase their involvement with the team and this new agreement demonstrates the success of our partnership to date. 2013 will prove very exciting for both Williams and Wihuri and we’ll see Valtteri start his career as a fully fledged Formula One driver.”