Ferrari strengthens partnerships with existing sponsors
31 January, 2013
At a key time for Formula One and when the global economic picture is very difficult, Ferrari is still right on target on the commercial front. This morning, it announced the arrival of its first Chinese sponsor, Weichai Power, which is part of the Weichai Group, a top one hundred company in China, with a presence in Europe, North America and South East Asia; it will be a Scuderia partner for at least four years.
The news on the commercial front does not stop there, however. Hublot, which since last year has been the Official Timekeeper and Watch Supplier to Ferrari, has strengthened its ties by becoming an Official Sponsor of the Scuderia. The relationship between these two prestigious marques is extended both in terms of time – the agreement now goes on for longer – and in terms of reach, as it will cover the whole range of the Maranello company’s activities, including the Ferrari Challenge, which it has sponsored since 2012.
Another partner strengthening its relationship with the Scuderia is Kaspersky Labs. The Russian company, a European leader in the field of anti-virus solutions and one of the main suppliers globally in the area of IT security for the end-user, is consolidating the presence of its branding with the team and, at the same time, increasing the level of technical collaboration with the company. Finally, it should be noted that TNT has also moved on from being an Official Supplier to be a Sponsor of the Scuderia: the energy drink’s logo has already been seen on the cars since last year’s Brazilian Grand Prix.
“China, Russia and Brazil: I think we can legitimately claim with satisfaction to have bucked the current trend in sponsorship, not only as regards F1, but also when looking at sport in general,” Stefano Domenicali told www.ferrari.com. “These are significant achievements, which alongside the vital support of our long time partners such as Philip Morris and Shell and more recent ones like Santander, strengthen our position going into what will be a very demanding season, from every point of view.” (Ferrari)
Subbed by AJN.