Lotus announces partnership with Microsoft

14 March, 2012

Mar.14 (Press Release) Lotus F1 Team is proud to announce a three-year partnership with Microsoft, which begins with immediate effect. Microsoft Dynamics branding will feature prominently both on the Lotus F1 Team E20′s and the drivers’ overalls when the team makes its 2012 race debut at the season-opening Australian Grand Prix in Melbourne on March 18.

As part of the partnership, Microsoft Dynamics solutions, which are designed to enable organizations to be more agile and globally competitive in today’s business environment, will be implemented at Lotus F1 Team’s Enstone, England, base to facilitate the team’s business transformation. For the duration of the agreement, Microsoft personnel will work directly with Lotus F1 Team to continuously transform and optimize operations towards a world class facility.

Patrick Louis, Chief Executive Officer Lotus F1 Team:
“Lotus F1 Team is extremely proud to have attracted Microsoft Dynamics as a business and sponsorship partner. We are entering an exciting phase in the development of our business model as we move from our recent change management period to a ‘global business transformation’ process. Microsoft Dynamics will be a crucial enabler for our objectives. This association will help Lotus F1 Team to become comprehensively process and KPI driven, enabling our “smart” approach towards F1.”

Hal Howard, Corporate Vice President, Microsoft Dynamics ERP Research and Development:
“In a business where every thousandth of a second matters, Microsoft is revved up about working with the Lotus F1 team to help drive efficiencies into their operations and make those seconds count. The Lotus F1 Team is a forward-looking and agile business, and Microsoft is thrilled to provide them with the technology that will help them transform into a Dynamic Business and win.”

Christian Pedersen, General Manager, Microsoft Dynamics ERP Product Marketing:
“The Microsoft Dynamics team is equally proud to be named the official Business Transformation Partner of the Lotus F1 Team. We look forward to working together to optimize all aspects of their end-to-end operations including design, manufacturing, logistics, and retail through the use of Microsoft Dynamics business applications, enabling them to be even more competitive.”

Subbed by AJN.


  • McLaren fan

    Oh dear more buttons for Kimi to press: Ctrl, Alt & Delete to re set windows7 just to get the car to move.

  • ?

    Personally, Ecclestone’s company and Microsoft are perhaps the 2 companies I hate more than any other, especially Microsoft (And no, I’m not using that much of, let alone love, their products. I actually think they’re way too expensive yet worth less than 0x their price). Oh, yes, and Sky, of course (Though for me the two former companies are waaayy worse)

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