Over 5 million fans watch Ferrari online launch
4 February, 2012
Feb.4 (Ferrari) A huge number of Ferrari enthusiasts from all over the world headed for the Maranello company’s website today to find out all about the F2012, the car that Fernando Alonso and Felipe Massa will use in this year’s Formula 1 World Championship.
There were over five million page hits in under ten hours, bearing witness to the great success generated among fans and F1 insiders by the on-line presentation. Apart from live streaming of the event as it took place at the Fiorano track’s steering pad, web surfers were able to see photos of many details of the car as well as watch interviews with President Luca di Montezemolo, Stefano Domenicali and the engineers who designed and produced the car, as well as the drivers who will take it out on track.
If confirmation was needed that love of Ferrari knows no boundaries, the geographical distribution of the visitors definitely proved it, as they really came from all four corners of the globe, including Greenland, Cuba and other Caribbean islands such as St. Kitts and Nevis.
In terms of volume, the top ten was headed not surprisingly by Italy, Ferrari’s homeland. Much more surprising was the fact that in second place came Finland, beating Spain by a whisker: the fact that former Ferrari driver Kimi Raikkonen is returning to Formula 1 has revived interest in this sport among the Finns is understandable, but not many would have bet on it being quite so widespread!