Red Bull and Infiniti increase partner deal
16 October, 2011
Oct.16 (Press Release) Red Bull Racing and Infiniti’s Team Partnership just got even bigger – with an increased multi-year agreement between Red Bull Racing and the luxury automotive brand from Japan.
From 2012, Infiniti branding will feature more prominently on Red Bull Racing’s Formula One cars – the RB8 – with enhanced logos on the side of the chassis and the top of the cockpit. The Infiniti name and logo will also be displayed on new areas of the drivers’ overalls, as well as on team equipment. This accelerated programme, just seven months after the original partnership was announced, demonstrates Infiniti’s shared vision with Red Bull Racing and work streams are already in place to develop the partnership into a technical collaboration.
Andy Palmer, Executive Vice-president, Nissan Motor Company, said: “When we announced the partnership back in March, our single objective was to boost global brand awareness for Infiniti. In just seven months, the results have exceeded even our most ambitious targets, leading to us to becoming the most highly-exposed automotive brand in Formula One this season. As we look ahead to the second year of our partnership with Red Bull Racing, we are now extending into exciting new areas of technical and product collaboration.”
Red Bull Racing Team Principal Christian Horner added: “In the short time we have been involved with Infiniti it has become clear that the closer we work together the more performance advantages can be gained by both sides. It has been a phenomenally successful first season to date, and deepening our partnership further provides us even more scope to share knowledge and expertise, leading to mutual benefits on the track and the road.”