HRT strike official battery supplier deal
29 April, 2011
Apr.29 (Hispania Racing Team) Base Batteries and Hispania Racing Team have reached an agreement by which the Indian battery giants will become the official battery supplier for the team during the 2011 season.
“We are thrilled to continue our international sporting partnership, this time with the Formula 1 Hispania Racing Team and look forward to a successful season. This is a natural progression, ensuring exposure for Base Batteries on a global stage in one of the world’s most prestigious sporting arenas, through its partnership with the Hispania Racing Team”, said Aditya Arora, COO of Base Batteries.
He added “As an official partner of the young F1 team, we will use the sponsorship both for brand building in key regions as well as offer ongoing opportunities for our business partners to get involved in this exciting racing event”.
About the collaboration, Jose Ramón Carabante, President of Hispania Racing, remarked, “We’re very happy to have reached an agreement with Base Batteries, one of the leading battery companies in India. They will be an official supplier. We are setting the base for the project we are still shaping out since last year. I am convinced that this deal will help us to keep growing, enabling us to evolve into a more competitive team which desires to accomplish its targets”.
Hispania Racing team principal, Colin Kolles said, “For us India is one of the largest growing markets. By signing Narain, who is the number 1 Indian driver, we expected that Indian companies would support us. We are very proud to announce another Indian sponsor with Base who will help us to move the team forward.”
Speaking on the occasion Narain Karthikeyan said, “I am very pleased and proud that Base Batteries have become the official battery company of Hispania Racing. It is a matter of great pride for the Indian population that the most technologically advanced racing cars in the world are becoming increasing reliant on Indian know-how. I hope that this trend continues, and am looking forward to representing Base at the Indian Grand Prix in October this year. I am convinced this is just the beginning and welcome the many more Indian companies that will follow suit in becoming technology partners of Hispania Racing.”
The three-year contract makes Base Batteries the “official Battery supplier” and the Base Batteries logo will be prominent on the cars.