Ferrari web launch attracts 2-million fans

29 January, 2011

Fernando Alonso and Felipe Massa uncover the Ferrari F150

Fernando Alonso and Felipe Massa uncover the Ferrari F150

Jan.29 (Ferrari) As usual, the launch of Ferrari’s new F1 car has created a lot of interest, especially on the internet, where web surfers were able to follow the presentation of the F150, linking up to Maranello through live streaming on the Ferrari.com site.

Two million people from 149 countries followed the event. Fans logged on not just from traditional F1 strongholds such as Spain, Brazil, the USA and the UK, but also from countries in the Far East (Japan, China, Hong Kong and Taiwan,) with many clicking on from India, as well as countries such as Afghanistan, Uzbekistan, not forgetting the African continent, in the shape of Namibia, Botswana and the Congo to name but a few.

There were plenty of web surfers from the Middle East too, including the Emirate of Abu Dhabi, home to the Yas Island, Ferrari World Abu Dhabi theme park dedicated to the Maranello marque, where visitors were able to watch the presentation ceremony.


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