Sauber and Certina continue deal in 2011
12 January, 2011
Kamui Kobayashi with Certina branding on his helmet
Jan.12 (Sauber) The watches are ticking as the Sauber F1 Team and Certina approach the start of another new year together. The Swiss sports watch brand has been a partner of the team since 2005.
The Premium Partner’s logo presence on the Formula One team’s cars was extended in 2010, and in 2011 the brand’s logos will be displayed on the deflectors in front of the sidepods, as well as once again on the helmet visors of both drivers. Plus, Certina will kit out drivers Kamui Kobayashi (JP) and Sergio Pérez (MX) and the whole race team with its sporty and precise timepieces.
“We’re delighted to be extending our established partnership with Certina,” said Team Principal Peter Sauber. “This cooperation has not only worked well during the good times; we’ve also come through the more difficult periods together. We share common values, with outstanding craftsmanship and precise timekeeping definitely among them.”
Adrian Bosshard, President of Certina, added: “The dynamic and innovative environment of Formula One and, in particular, the reliable cooperation with Peter Sauber’s Swiss team are a great fit for Certina. Our brand has been committed to sport for many decades now and has a longstanding association with motor sport. We have enjoyed a very positive response internationally once again in 2010.”