Red Bull boss expected no less than F1 title

6 December, 2010

NEVERS, FRANCE - JUNE 22: Red Bull Racing Chairman Dietrich Mateschitz is seen in the paddock prior to the French Formula One Grand Prix at the Circuit de Nevers Magny-Cours on June 22, 2008 in Nevers, France.  (Photo by Vladimir Rys/Bongarts/Getty Images)

Dietrich Mateschitz

Dec.6 (Grand Prix 247) Red Bull billionaire boss Dietrich Mateschitz said that expecting anything less, than one of his drivers winning the F1 World Championship, would have been absurd.

The Austrian fizzy drinks baron’s expectations were realised as his Red Bull Racing team won the constructor’s world championship and Sebastian Vettel went on to become the 2010 F1 World Champion. The youngest driver ever, in the history of the sport, to do so was nurtured through the Red Bull Junior Team driver development programme.

Sportbusiness.com reports that earlier this year Mateschitz stated, “Expecting anything less [than the 2010 Formula One title for one of his drivers] would be absurd”.

The report, which rates Mateschitz as the “most Influential person in the business of sport for 2010″, points out that Red Bull has invested more than $675m in five years on the Red Bull Formula 1 team. The result is that an energy drinks company has invaded sporting territory traditionally dominated by the likes of Ferrari, McLaren, Mercedes and Williams.


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