Brawn GP teams up with Scalextric and launches merchandise
17 June, 2009
Brawn GP is pleased to announce that the team has agreed an exclusive, worldwide license deal with Scalextric, owned by Hornby Hobbies Ltd. The leading slot racing brand will be developing the new Brawn GP slot car at 1:64 and 1:32 scale to give the team’s fans the chance to try out their skills on the race track.
The new 1:64 Micro Scalextric Brawn GP set will be available before Christmas with individual cars and sets at 1:32 scale scheduled for release from early 2010. Silverstone, home of the 2009 British Grand Prix, hosted the team’s first Scalextric challenge yesterday as Jenson Button tried out the prototype 1:32 model with BBC Radio 4 Today Programme presenter Arlo White.
To find out more and see the result of their on-track battle, click here.
The British Grand Prix at Silverstone will see the debut of the full range from the official Brawn GP Merchandise Collection. Created by British clothing manufacturer Henri Lloyd, the team’s Official Supplier of Clothing and Footwear Technology, the collection consists of seventeen items which carry the unique and distinctive Brawn GP brand.
Designed using Henri Lloyd’s extensive knowledge and experience of innovative fabric technology and lifestyle apparel design, the collection includes technical jackets, the Jenson and Rubens cap and T, Women’s T and vest, Junior T and jacket and a range of accessories including wallet, lanyard, team cap and rucksack.
To celebrate the Collection launch, a replica Brawn GP Formula One car will be on display at the Henri Lloyd stores in Liverpool and Manchester on 19 and 20 June respectively. The Brawn GP Merchandise Collection is available to buy from the Brawn GP website, the Henri Lloyd stores in Manchester, Liverpool & Carnaby Street, London and at three dedicated Merchandise Stands during the British Grand Prix at Silverstone.
Show Car Dates & Locations
19 June – Henri Lloyd Store, Liverpool One, Paradise St, Liverpool
20 June – Henri Lloyd Store, St Ann’s Square, Manchester